Read later Summary: A simple way to get more digitally-enabled - some alphabetical colonic irrigation is in order to purge your vowels. Srsly! How do you become digitally-enabled? Spend millions of dollars/pounds/euros on transformation services and technology from expensive consultants, IT vendors and US ‘on the meter’ systems integrators? Well, that’s one way. Or you could just drop part of the company name and nuke a pile of unnecessary vowels from what’s left. The latter option seems to be the direction of travel from Standard Life Aberdeen which is dropping the ‘Standard’ and the ‘Life’ bits of its identity and just going with Abrdn. (That’s pronounced ‘Aberdeen’ as the official announcement feels it necessary to explain.)