Opportunities for Australian Wine in ASEAN Opportunities for Australian Wine in ASEAN May 17, 2021 Posted by ASEAN Briefing Written by Lisa Prodent Reading Time: 7 minutes In 2020, Asia’s wine markets brought in US$1.7 billion for Australian wine producers and importers. Australia’s wine industry is currently experiencing a loss of access to China’s US$887 million market – due to high tariffs as a result of geopolitical issues and lower profits because of COVID-19. Vietnam is one of the most promising ASEAN countries for the Australian wine industry – the westernization of tastes combined with increased tourism and a growing middle class make the country a highly attractive market.