Bottled water evian’s brand story goes back some 200 years: and over that time it’s been very much focused on its core natural mineral water. But this month it is expanding into new categories of sparkling flavored, functional and canned products with the launch of evian+. Portfolio expansion only began in earnest in 2016 with the launch of evian Fruits + Plants. And since then, new launches have been focused around the brand’s core values: such as building on the water’s natural mineral content with added magnesium and zinc with functional beverage evian+ this month; and driving forward its sustainability ethos with 100% rPET, label-free bottles and designer glass bottles.