Beyond the usual hullabaloo that surrounds every February 14, Sahara Group has over the years continuously advocated for the entire month to be an opportunity to focus on a cause that promotes sustainable development either by championing climate change or girls in science, tackling substance abuse, increasing cancer awareness and taking global action against COVID-19. Chiemelie Ezeobi reports Love tickles and tingles every February, especially on the 14th. Grand plans are made to mark the day, usually with high hopes of cementing the bond of love – that elusive and intriguing four-letter word that elicits tears and heart-breaks in equal measure. Beyond the conventional way Valentines Day is celebrated globally, energy conglomerate, Sahara Group happens to have spun a new love ballad that enjoins people across the globe to share love beyond the 14th – to make every February an opportunity to focus on a cause that promotes sustainable development.