MedCity News Providers look to predictive modeling to help rebuild finances in 2021 After a challenging 2020, health systems are looking to deploy strategies for recovery, especially to bolster financial health. One strategy health executives are considering is investing in predictive modeling technology that can help them manage patient demand and outcomes in the coming year. Shares1 Fluctuating patient demand in the midst of a once-in-a-century pandemic made it hard for health systems to manage their finances in 2020. To help turn the financial tide this year, health executives are looking to invest in predictive modeling technology. In fact, 74% of health executives responding to a PwC survey last August and September said their organizations would invest more in predictive modeling in the coming year, signaling their keen interest. These tools can be used in several ways, from predicting clinical outcomes to identifying patient preferences to enhancing provider workflows.