Rauw Alejandro Is Ready to Take on the World
Puerto Rican star aims for bigger hits and more diverse sounds as the streams keep climbing
Julyssa Lopez, provided by
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The 2020 Latin Grammys opened with a splashy, star-studded homage to the salsa legend Héctor Lavoe. While a group of music luminaries, including the singer Victor Manuelle, belted out the lyrics to “El Cantante,” the 28-year-old Puerto Rican artist Rauw Alejandro sauntered onstage holding hands with reggaeton matriarch Ivy Queen. Wearing his signature braids and a burgundy suit adorned with gleaming chains, the smooth newcomer seemed to announce that although he’s known for R&B and reggaeton, he could easily glide in next to seasoned veterans and perform salsa. Throughout the whole night, in fact, he felt a little like the ceremony’s golden boy: In addition to the Lavoe tribute, he was nominated for Best New Artist and he did a medley of his own hits during a pre-show special. It all added up to more proof that he’s one of the world’s most charming and versatile emerging stars.