DBusiness Magazine Savoring Success Coach builders at the outset of the auto industry, part of the Fisher family pulled up their Detroit roots and headed west on a new adventure crafting premium wines. Family Tribute: Rob, Whitney, Juelle, Fred, and Cameron Fisher toast Fisher Vineyard’s opening of Calistoga Estate in Napa Valley on its first day of harvest in October 2019. // Photos courtesy of Fisher Vineyards Check out virtually any review of Fisher Vineyards and the results are invariably similar: The winery, located in Santa Rosa, Calif., is renowned for producing premium varietals — but unlike many of its competitors, it operates with what appears to be a willful resistance to the spotlight.