Taste Radio Ep. 235: 'Don't Quit' And The Rules That Define

Taste Radio Ep. 235: 'Don't Quit' And The Rules That Define Jake Steinfeld's Decades Of Success


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An icon of the personal fitness industry and founder of lifestyle platform brand Body By Jake, Jake Steinfeld is also an infomercial legend whose TV appearances have generated hundreds of millions of dollars in sales of exercise equipment and workout videos. Earlier this year, he extended his reach in consumer products with the launch of Don’t Quit, a line of meal replacement drinks developed in partnership with Keurig Dr Pepper (KDP) and brand incubator L.A. Libations.
Despite his decades of experience in business, however, the Brooklyn native acknowledges that his foray into the beverage industry is a challenge unlike any he’s  tackled before. 

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