And when folks take a sample, Vaucresson knows the product seals the deal just about every time. “For that little piece of sausage that might cost me ten cents, I’m making an $8 sale,” he says. The founders of the New Orleans Jazz and Heritage Festival knew from the very beginning that food vendors had to be a part of the experience. The first vendor they invited was Vance’s father, Robert “Sonny” Vaucresson, the co-owner of Vaucresson’s Creole Cafe, the first Black-owned business on the city’s famous Bourbon Street. They were meeting at Vaucresson’s to brainstorm about the first festival, which took place in 1970.