Courtesy Company Back in 2015, Angela Antony predicted that big changes were coming to hiring. While working for the National Economic Council and writing a book about inefficiencies in the labor market, she learned that nearly half of all new hires fail within a year and a half, most often due to mismatches between their personalities and cognitive skills and those required of the job. "The whole premise of the book was that the job market was headed toward a reckoning," says Antony. The events of 2020 helped bring about that reckoning. The pandemic-induced recession eliminated an estimated 30 million American jobs and social upheaval following the death of George Floyd led to mass protests--concurrent events that led countless companies to rethink their hiring practices. Antony, meanwhile, stands positioned to capitalize: She ended up abandoning her book and instead building a San Francisco-based hiring software company, Scoutible. The Mark Cuban-backed startup, which launched publicly this week, built a video game that companies can use to measure a job candidate's traits and determine whether they're a fit for a role.