is shaped by instant media, whether it is news or social—related, and with our product, you know, when you talk to influencers, of course, they get really excited, because for the first time, they can real—time, at any time in their day or movements through the city in their vehicle, they can basically treat their vehicle as an extension of their mobile phone or their home pc. but also, the idea of archiving that type of information, and for those of us, you know, thinking about using the same type of hardware for our families, being able to document those moments in the car with the kids when they are learning to sing their first songs or the family singalongs or even discussions with the teenagers in the car. i'm sure they'd love that! but for looking at the baby in the back, well, this camera probably does beat the usual mirror. so whilst every feature on every car clearly won't be for everyone, at least there are plenty of new ideas out there to make our roads safer and smoother. and to get us noticed if we want to be.