with ai—made content, it is going to become ubiquitous. that seems like a pretty unsolvable issue. you have to take a cybersecurity approach because there is no silver bullet that will fix it, but you have to kind of start building layers of resilience around society to navigate this kind of new era of ai. i mean, you can imagine a world where people are fooled by ai—generated images, but i can also imagine a world where, if something is true, people just won't believe it. and so someone who that image affects, maybe a politician or a leader, can just say, "well, that is fake news", and even though it's genuine, because there is so much doubt cast throughout society. you've hit the nail on the head. that is a phenomenon known as the liar's dividend. because it is not only that every piece of content or text can now be generated with also you can "synthesise" or fake anything, it is also the understanding now that everything can be created by ai that undermines the integrity