of streaming and a world where they're not licensing their products out to other broadcasters, they're keeping them for themselves to grow subscriber base. they have not yet offered to pay appropriately to the union's working members, and it's very important that they do so. and i think you never want a strike. you never want industrial action, but there are times where it's necessary. this is one of those times. and we have three blockbuster films coming out right now. we've got mission impossible, yourfilm and barbie. and much is being made of barbie and yourfilm going head to head. i think there's even a term being used that you might not want to hear barbie—heimer or or something, but how do you read that? i think any of us who care about theatres and i mean, it really speaks to the earlier question. you know, we've been desperate for a crowded marketplace for the years since covid, and it's finally happening. and for all of us who care about the cinema experience and movies, it's wonderful. fortheatres, it's a great, great thing. we haven't spoken about cillian murphy, but he clearly