there are quite a lot of people whosejob it is, including in ukraine or in russia to be influencers, beauty influencers. and we saw around the bombing of the maternity hospital that there was one woman who is a beauty influencer who's also called marianna like me, who was accused of acting of staging this attack, of pretending to be injured because they said, "oh, look, she's a pregnant beauty blogger. "we know she has form at being able to pose "in front of the camera." is this government influenced or is it coming just from individuals? you can begin to understand how something that pops up on a telegram channel, a pro kremlin telegram channel will then be picked up by state media and also by even government sources. so, you get the interaction of the ordinary people and the state. it's quite a difficult thing to counter. if you're constantly told the same thing, not just for several hours or months, but years and years, you can see how you are very susceptible to the kinds of narratives that are being pushed by your media or by the government, and we've certainly seen that playing out in russia. you see how that same narrative plays out.