of the priests says it is commonly understood that people mind their manners when it comes to el chapo and bloody exploits. people from around here know not to speak of el chapo. we don't talk about it. >> reporter: just drive around you will see how the drug kingpin and members of the cartel are idolized. storefronts bear the name of the cartel leader. not uncommon to see el chapo printed on license plate frames. nothing idolizes the narco-trafficking trade more than here. money lined the walls and ceiling and business and place of prayer that celebrates the drug culture and the life of a man many compare to el chapo. this is a sight you never expect to see. literally a chapel dedicated to a man by the name of jesus valverde born in 170. patron saint for drug dealers and those who sympathize with drug dealers. consider aid robin hood in his time. drug dealers come here. families of drug dealers come