he made the announcement. once he did, we talked a lot about it. inevitably it pumped up his poll numbers, now leading the republican field according to the latest cnn/orc poll 23%, the first lead in our polling outside the statistical margin of error. it doesn't mean he's going to hold on to it does it? >> reporter: not necessarily. there are a couple things working for and against him. he's very popular with the party establishment, he brings in big donors speaks fluent spanish. governor of the state needed to capture the presidency florida. he faces a lot of criticism from his own par uity. conservatives see him as too moderate on immigration reform on education and something interesting happening this month. bush has declined an invitation to speak at a political event at the end of the month by the iowa freedom summit. organized by big-time conservative representative stephen king who has been on our air many times, one of the most