only mitigation measure. and they bad mouth 'em, all the time. there has to be something that resonates. i mean, when you look in your numbers, 49.3% of florida residents are fully vaccinated. somewhere in the middle of the pack. the rate right now, though, of vaccinations, one of the best in the country, which is good news. the problem is within pockets of more conservative counties. jackson county, 30%. franklin county, 36%. these are not -- it's not that people are stupid, and the media and others make a mistake when they say that. they are choosing to believe things, on the basis of politics, about a pandemic. how do you beat that? >> i think you just tell the truth. do what you're doing, frankly, and providing a great service. you have experts on. people that are healthcare professionals, physicians, nurses, that really know this firsthand. i had a zoom call yesterday with a panel. parents, students, and one of 'em was a pediatrician from the university of miami. and i asked her, point blank, i