the victims of the next mass shooting unless we act. please join us now or be left behind. >> there's no sign, however, that his message is getting through to the nra. so what will? i'm gonna bring in a former firearms executive and gun industry insider, ryan bossy, who was also the author of gunfight, my battle against the industry the radicalized america. the overwhelming message from the nra is not gonna laws that we need to worry about, it's security and people with mental health issues. it's never about the guns. a familiar pattern, right? >> yes. a pretty tired message. i worked in the industry long enough, i entered the industry 90 95, and for the first few years of my career everybody than history knew that proliferating this kind of stuff, this tactical gear, these tactical guns, in fact, for most of the first part of my career, these things