elon mosqusk is one of the t creative business people i know. he starred spacex to perfect technology to get a colony of humans started on mars. last year he released into the public domain his ideas for a concept he calls the hyperloop getting people from los angeles to san francisco in about 30 minutes. i wanted to know just where that sort of creativity comes from. so i asked him. people think of you now as something of a dreamer. you are dreaming about life on mars. you are dreaming about people being carried in tubes from city to city. do you think that imagination plays a large role in your life? >> absolutely. i think with respect to creativity, a lot of it is just trying really hard. what i find most often is how do i be more creative?