over. and then i see that rus has actually tweeted something like, who's an out of touch start-up founder? me. like, basically, sorry about all of that. and i did think that was like masterful pr response. it de-escalated tensions, but it also made it like ten times more viral. >> i was on vacation. and i called scott up and i said, did rus do this on purpose? because i was thinking, you know, there's no such thing as bad press. this is going to be great for us. >> that's when the hockey stick accelerated. hq trivia was everywhere. >> it is that time once again. the quizzing hour the upon us. people played it on the subway. at home. at work. in the bar. >> hq winner!