from their users? there's been hypocrisy at play here. shouldn't they start with what they're doing with our information? >> i think that's one of the reasons, chris, a lot of people expect more outrage when this story became public. logon to a website right now, the two of you sitting next to each other and you'll get a different ad. it's christmas season. they know what you're looking for. they know everything about you. the american people are reasonably conditioned about the fact that whether it's big brother in the commune or big brother and the banks. they say the public is numb to this because they think everybody knows everything anyway. >> john, great to see you. thank you. >> almost didn't come. i have a winning ticket. >> yeah, right. >> 2 bucks. 2 bucks. one number and the mega ball. >> oh, good. you can buy me a fourth of a coffee. >> john king would show up.