the way they do it, they dehydrate it. some dehydration and some freeze dried. the combination keeps it fresh. lasts for 25 years. >> really good. >> look at sandy. everybody was waiting for relief to come. some people didn't see it for two weeks. put this under your bed, put it in your closet, you have it there. my mother said anybody who isn't prepared for anything that's crazy. i have it in my car. look at people who get storms and things like that. look at what's been going on with all of the devastation. and not just that, my girlfriend, her husband lost his job. she didn't tell anybody for four months they lived on their food storage. and it saved enough money with all the kids they could make their house payment again. >> i think it's a great idea. we've had recent events that have shown why such a valuable thing to have. >> they've only been doing it four years. a lot of their involvement was men. they liked it for hiking and camping and all those kinds of things. i said no, the mothers need to