jane, deborah turness' first week on the job showed how challenging this is going to be. it says "good morning america" has extended its winning streak among total viewers to 50 weeks. it's longest run at number one in more than 21 years. once you fall to second place, it's really hard to get back up, right? >> well, these changes in morning television are glacial. once they turn, they sometimes stay turned for a long time. that's got to be her first job. multimillion dollars, as you've written, are on the line between being first and being second. these are a huge profit center, they are largely female audiences and they misjudged, as you wrote so well, how the largely female audience would react to ann curry seeming to be pushed aside. they did the same thing 20 years earlier with jane pauley seemingly pushed aside and this is a really big issue that she's going to have to deal with right away. >> paul, it's worth pointing out these network news shows still command a big audience versus cable news and that's why we care about them, right?