of a very untransparent industry is nothing that i would be proud of. to your point, this is a new thing. all of these technologies are new to the world. and we need to look at what it means to invent the shipwreck. and part of that is increasing transparency and really demanding that transparency from all these companies. being the most transparent of the least transparent is something i just fundamentally disagree with. >> on a week where an ugly truth is making news, when you've been speaking out and the president is saying the company is killing people, facebook did not agree to put nany guests on this program. normally we'll say, hey, we'll take zuckerberg, we'll take sheryl sandberg, we'll take your spokesman. we're not choosy. we'll take any spokesperson from the company and they said no. they have been saying no to other shows as well. so right now the company seems to want to put out statements but not have q & a and not take on this forum to answer these questions.