lifestyle and your beautiful family, is what brings people in. and he's a brilliant entrepreneur and a brilliant salesman of himself. >> "ptl." >> and here are jim and tammy! >> their appeal is powerful. last year, a million people responded to the bakkers' constant request for money. >> how many do you have right now? >> just about 30. >> 30 what? >> silver 7,000 clubs. >> that's $90,000. >> praise god. >> the bakkers have been criticized for their own lavish lifestyle. >> just because i'm a christian doesn't mean i don't like nice things, either. i love nice things, and jim and i work very, very hard for nice things. >> they say the only difference between men and boys is the price of their toys. >> toys like a fleet of luxury cars and fancy homes from palm springs, california, to south carolina. >> they think by them living well, by them having rolls-royces, everyone will think, ah, god shining his