that was supposed to automatically close. >> yeah, this is the apartment door, jake, where the fire started. the family racing out of that apartment as flames started and that hot smoke started going through the apartment. when they left, that door remained open. the mayor saying perhaps some kind of malfunction. now what he's talking about is he wants to institute an education campaign for schools all across the city reminding kids to close the door if there's a fire. here's what he said about that today. >> close the door. close the door. that was embedded in my head as a child watching the commercials over and over again. we're going to send out communications to all of our schools and state that we want our children to receive the same level of reinforcement. muscle memory is everything. and if we can drill that in, we can save lives by closing the