ended, george w. bush's decision points, almost 500 pages. but for trump, captions are all he wanted to write. and decision to keep his brand at forefront is very, well, on brand. >> how much money is this picture book of insults allegedly making the former president? >> well there, was print run of 200,000. people in publishing confirmed that. $75 for unsigned, $230 for signed, 100 bucks a book times 200,000, millions of dollars. something he can put his name on. done it for steaks, wine, bath robes and perfume. pictures are public domain, didn't have to pay for them, belong to the government archive. endeavor that quickly happened, he's pocketing a lot of cash from it. >> terrific report.