last month a group of gnawtonew residents sent schultz this letter asking him to ban guns. >> i think it's a step in the right direction. we would have preferred an outright ban. but it sends a clear message that we need to have safe places for our kid. >> reporter: how do you make these decisions, howard, of what social issues starbucks should engage in? put your name in front of and starbucks name in front of it? >> there are times when i feel like america has lost its conscience. and i think the role and responsibility for companies is not only to make a profit but to serve their communities as pest we can. >> now, the pig question, will people actually leave their guns at home? remember, it's a request, not a ban. a lot of people on social mead ya are saying they'll be packing heat no matter what, saying no more starbucks for me, or a rule to be ignored. on the other side, people saying starbucks is not going far enough. one person tweeted "not good enough. i will not be a customer until they ban guns." as for schultz, he won't say if