8-bit microcontroller that controls your seat motor, you may not ship your $50,000 automobile because you can't get your 50-cent part. that's what we're talking about. they're ubiquitous and that's only getting more. it's not like society's going to be using less semiconductors. it's getting more, not less. but they're in everything. >> reporter: he said that it is increasing its investment in expanding manufacturing capacity to upwards of $28 billion. that is doubling. and even with that, we're looking at a big decline in u.s. market share in the chip industry from 37% of the market back in 1990 to an estimated 10% by the end of this decade. that means we're importing more of these chips from places like taiwan, dealing with all of these shipping delays. that's all expensive, and as we keep saying, that could well lead to higher prices. >> indeed. okay, scott cohn, thank you for the heads-up on that all. so, get excited, everyone,