necessarily perverse, that they will necessarily go to the place that we're seeing all these revelations about, like outrage and conspiracy theory and qanon and all that stuff because that is -- there is something deep in us that is what grabs our attention. >> exactly right. that's why we shouldn't be surprised by any of this. the real question is what is survivable for our society. i think we said this two weeks ago when we spoke. so long as the business model is we are the product and not the customer and whatever hijacks my limbic system, emotional system, lizard brain, creates success for the company, that's going to select out of me my worst vices, a more addicted misinformed society because each of those words represents a success case of an a.i. pointed at your brain trying to suck out that next attention. just like we are hitting plantory boundaries on the extract i have economies that's