a lot of this is just the way that propaganda has always worked, putting out heroic narratives, it's always worked. but they have also been speaking directly to the russian people, in trying to breakthrough russian narratives, which is very hard to do. i mean, putin's disinformation machine has been touted so much over -- four decades as the scary thing that can really cause a lot of damage. and they seem to be kind of cutting it off at the root, by not allowing these russian air it is to take hold at all. they are kind of saying you are going to hear that troops are deserting and you are going to hear that silence he has fled. and before any of this can really take hold or cause panic, you are really kind of getting out in front of it and that has been extremely effective. i do not think that we have a really seen that before. >> yeah. the disinformation apparatus of the russian state, that has been quite formidable. you really saw it in syria, where they were able to really kind of muddy the waters and so enough confusion to sort of hide some of the most monstrous and barbers acts taken place,