and distill them down to very basic messages centering around jobs and affordability and just repeat them over and over again. we are not going to win with republican tactics of division and hatred and disgusting rhetoric. we will win, though, with the barack obama script that barack obama strategy of addition rather than subtraction, which leads me to my second point which is that after losses with the democratic party does too often is says well, we have to choose between base mobilization and persuasion. any party that forces themselves to choose between the two is guaranteed to lose. we have got to center our message and our strategies around that, which is bold and unifying and we have got to take our messaging as well as most importantly, our policies to the majority of the american people, not just our base. >> debbie, so messaging is