0 the workers stood up to that, the labor relations board established the fact they have rights, i think the clear message from the workers is we're not going away, we're back this black friday and staying here. this is not a short-term action. this is a long term siege. i think the other thing that they established is that they are not alone. the workers have a lot of support, a lot of friends, the media including the main stream media has begun to pay attention to the needs of these workers in different ways. bloomberg news, fortune, have all said that in fact, walmart could afford to pay more. >> right. >> last year that wasn't possible. so i think this is become a movement. this is the economic justice movement of the 21st century and the new civil rights movement. >> ed, i appreciate you bringing up the media question. colby, you have been with us multiple times when you first were with us you were still a walmart employee. you are now, you know, you have discussed being let go, you believe in retaliation for your participation in organizing. how have the year been for you? >> to be honest it's been great. i've been able to still be inside the stores and be able to talk to associates and let them know what their rights are. as you mentioned i was illegally fired september 30 for participating in those activities over the past year and a half. it goes to show that you know, when we speak out for thing this is is the reality of. workers get fired, they get their hours cut and there are others who would love to speak out but they might get fired. >> do you have pending legal action about your claim that you were fired in retaliation in a way that was il sflel. >> yes and there are several other workers part of that charge with the labor board. as of last week the general council ruled in our favor and found that walmart was wrong in firing those workers participating in those activities, the extended strike that we had in june we went to arkansas to try to meet with the executives to talk about fixing the things like increasing the hours, better benefits and a livable wage. >> one of the things that has -- always sort of tension i guess for me is on the one hand we'll cover these stories, on the other hand walmart will advertise, sometimes during the hours of this show, saying things that are -- that seem to be contrary. so that ad that we saw where we see a young african-american man saying okay, because of walmart i'm going to go to work and potentially pay for school and become an i.t. person. i keep thinking you know, sort of what do we do about the fact that they have an enormous capacity to get their own messaging out there about what kind of store they are. >> i think it's telling that they actually have not been able to successfully switch their p.r. campaign. this year talking about a difference between last year and this year we couldn't get inside the store this year. they don't want people to see the protesters at all. so clearly they lost a little bit of control of their messaging and the labor finding that they are in violation. century. inare protests and strikes. a strike is when an individual forgoes a day's pay to make a point. so mr. harris and his colleagues, they passed up a day's pay of you know, we know two thirds of walmart employees make $25,000 or less. that's significant. not only for their co-workers but all americans. when did we see this. when the largest employer was general motors workers went on strike to create ladders of opportunity into the middle class. so those became crammy jobs, frankly. they were made into middle class jobs, with benefits with a pension, with health care, that then other employers in the economy had to replicate which created the broad middle class we had in the 20th century. this is equivalent of the radical strikes by general motors workers and others to create a middle class, to create an american dream. >> this is a good point there may be a direct benefit for workers who end up with a living wage but that the impact of labor organizing or the death and truncation of labor organizing is for all workers and particularly in the context in which walmart, isn't a player, they are the player. they set the labor standards. >> i think they are no different if you want to go back to previous reference, when we were organizing companies like ford and general motor, they set the standard for what work was about. and industrial work was low paid insecure and dangerous. and here we have, again, walmart, part of the reason why we talk so much about them they are the largest, they talk about their million employees. well, they set a certain standard and when workers stand up and challenge them, they are pulling a lot of other employers with them. so this fight while you know, a lot of the publicity is about walmart, there is a huge struggle going on in this country of low wage workers across the board whose finally said look, for 40 years you guys suppressed wages, this generation is not going to take it. >> walmart, the if it depresses it goes for everyone. stick wisconsin because when we come back let it never be said i will not be fair. we're going to bring a different kind of voice into this conversation. making the case for walmart and its corporate practices. we'll hear from the other side next. life with crohn's disease or ulcerative colitis is a daily game of "what if's". what if my abdominal pain and cramps end our night before it even starts? 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