US Consumers Report an Estimated $17 Billion Spending at Sma

According to the American Express 2023 Saturday Consumer Insights Survey1, the total reported projected spending of U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday, reached an estimated $17 billion. Since it launched in 2010, Small Business Saturday has brought communities together by connecting small business owners with local customers to kick off the holiday season when these businesses needed the foot traffic. Now, 13 years later, total...

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