SNL's weekly audience, the show offers something that unmediated online platforms don't. "The show is — in addition to being a gigantic PR machine — it is sort of a kingmaker that decides who gets to be rich and famous and make TV and movies for the rest of their lives," explained comedy writer and journalist Seth Simons. And while Musk already has money, the fame that SNL offers is different, he said. Simons pointed to Colin Jost, host of the show's Weekend Update segment, who in his memoir wrote of Donald Trump's 2015 appearance on the show. Saturday Night Live comedian Colin Jost gives a radio interview on April 28, 2016, in New York City. He wrote about Donald Trump hosting the show in 2015.(Astrid Stawiarz/Getty Images)