What is Clubhouse? The invite-only social media platform that people are paying to join Posted ThuThursday 11 updated ThuThursday 11 Invitations to join the social media platform Clubhouse are selling out fast at $US30 each. ( Share Print text only Cancel When Dan lost his job due to COVID-19, he found an unlikely income stream: selling invites to a new social media platform. The app is called Clubhouse and looks very different to Instagram or TikTok or Twitter, with their bright feeds of videos and photos and pithy wordplay. Clubhouse is slower and stranger. It's audio-only; no photos to be seen, except those on user profiles.