Gamasutra - Turning an audience into an engaged fandom, the Monster Prom way
'); } There's value in building a strong audience for your game, but, as Beautiful Glitch creative director Julian Quijano explains in his GDC Showcase talk "Fandom-Ready: Creating Fiction in the Age of Fan Consumption", the right level of attention can cultivate an audience into a dedicated fanbase that weaves itself into the worlds and characters powering the games you create. That sort of engagement manifests as a community that actively feels like they're intertwined with the fiction of your franchise, creating fan art, cosplays, fanfiction, their own original characters, and following yo...