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Let's embrace 'scrappy' in our marketing

Let’s embrace ‘scrappy’ in our marketing
Details
05 March 2021
As businesses all over the world faced the pressure to pivot their marketing strategies and rely on digital, the need for speed in execution accelerated.
Interestingly, however, marketers at
MARKETING-INTERACTIVE’s “Redefining digital experience” round table, hosted in partnership with Acquia, said that today, they find consumers are a lot more accepting of “imperfect executions” and more understanding of the “scrappy” manner in which brands execute their strategies.
Vanessa Yeo Barger, vice-president of brand at omni-channel fashion brand Love, Bonito, said when the brand had to close its physical stores, the team decided to bring its styling services online through style ambassadors on the Zoom platform. Through this, the brand was able to connect to its community and customers on a different medium while providing the style advic ....

United States , National University Of Singapore , Singapore General , Nelson Lee , Goh Khim Yong , Kartik Khare , Anders Kuah , Vanessa Yeo Barger , Christopher Daguimol , Yeo Barger , Asia Pacific , Kerry Group Patel , Kerry Group , Jeweluxe International , Tupperware Brands , National University , Marketing Roundtable , ஒன்றுபட்டது மாநிலங்களில் , தேசிய பல்கலைக்கழகம் ஆஃப் சிங்கப்பூர் , சிங்கப்பூர் ஜநரல் , நெல்சன் லீ , கோ கிம் யோங் , கார்த்திக் கரே , வனேசா ஆம் பர்கர் , ஆம் பர்கர் , ஆசியா பெஸிஃபிக் ,

Gartner's latest digital experience platform report highlights leaders and challenges in software market

Gartner s latest digital experience platform report highlights leaders and challenges in software market
Five software vendors sit in the research firm s latest Magic Quadrant for DXP platforms but a call for more modular, integrated and best-of-breed approaches dominates report
The research firm’s latest
Magic Quadrant for Digital Experience Platforms 2021 lists five vendors in the top quadrant for both leadership and completeness of vision: Adobe, Acquia, Episerver (now Optimizely), Sitecore and Liferay. Core capabilities each vendor had to adhere to in order to be featured include content management, account services, analytics and optimisation, customer journey mapping, personalisation and context awareness, customer data management, cloud capabilities, security and access control and multi-experience support. ....

Magic Quadrant , Digital Experience Platforms , Experience Cloud , Open Digital Experience Platform , Drupal Cloud , Marketing Cloud , Digital Marketing , Digital Strategy , Chief Digital Officer , Digital Experience Management , மந்திரம் நால்வர் , டிஜிட்டல் அனுபவம் தளங்கள் , அனுபவம் மேகம் , திறந்த டிஜிட்டல் அனுபவம் நடைமேடை , திருப்பாள் மேகம் , சந்தைப்படுத்தல் மேகம் , டிஜிட்டல் சந்தைப்படுத்தல் , டிஜிட்டல் மூலோபாயம் , தலைமை டிஜிட்டல் அதிகாரி , டிஜிட்டல் அனுபவம் மேலாண்மை ,

CMO's top 8 martech stories for the week - 28 January 2021

CMO s top 8 martech stories for the week - 28 January 2021
All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore.
Litmus releases suite of updates
Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snippets and support for animated GIFs.
Litmus Extension support for Pardot is aimed at further streamlining email production workflow, eliminating the need to switch between multiple applications and simplifying email testing process. Updated and streamlined integration with SparkPost helps to test emails more efficiently, updates to Litmus Builder will help create emails faster by reusing code modules, navigating code and inserting images, and reviewing GIF content can be done ....

Kerim Akgonul , Salesforce Pardot , Trans Union , Pega Customer Service , Manthan Software , Litmus Builder , Sixth Street Growth , Acquia Digital , Acquia Digital Commerce , Acquia Open Digital Experience Platform , Digital Commerce , Advance Local , Lotame Panorama , Predictive Audiences , Digital Marketing , Digital Advertising , Marketing Technology , டிரான்ஸ் தொழிற்சங்கம் , பெக வாடிக்கையாளர் சேவை , மந்தன் மென்பொருள் , லிட்மஸ் பில்டர் , ஆறாவது தெரு வளர்ச்சி , டிஜிட்டல் வர்த்தகம் , ப்ரிடிக்டிவ் பார்வையாளர்கள் , டிஜிட்டல் சந்தைப்படுத்தல் , சந்தைப்படுத்தல் தொழில்நுட்பம் ,