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To accelerate. Interestingly we published a couple of weeks back a note that said we might see the acceleration in the short term and this might be as bad as it gets but that should not change the overall picture that the rate of decline has dramatically tolerated for Traditional Television and there does not seem to be any question that we are in a new normal for the rate of decline for the traditional system is 5 or so a year which is extraordinarily rapid decline for something thats been around as long as traditional att division. Host youre talking cable and satellite primarily, correct . ...

Office, which s is kind of the exemplar invented y basically the game in a sense from the Institutional Investment perspective. One of their secrets to success getting off the bus one stop too early rather that ne stop too late but takes a lot of courage. And you know, most investors lack courage because they focus career risk and theres a whole principal agent problem there. Furthermore, once you say no to fund, youre forever in that gps bad graces. Right. And we all have examples, ill say i wrote a blog a long epistemologyed the of investing. Why do we believe what we believe. What justifies...

We make money from advertising down right cal or extortionist. How do you respond to that . Its of course nonsense because the only reason why we are as successful as we are is we have millions and millions of users that support our vision and because we incremental of revenue for our partners. Now, of course ad blocking is controversial. I think Disruptive Technology has to be controversial. O coming up next, its randal, and im very sure hes going to and nue his rants about me about my team. Really is t just an attempt to distract people of the real reason why were in this mess has failed to ...

Or parts of institutions to challenge ourselves to be more rigorous in identifying the outcomes that we value and beginning to build up a body of work, measures of those outcomes that we can talk about over time. I think the holy grail in all of this is to be able to develop longitudinal systems of data about outcomes and tracking changes in individuals lives over time. And at the state level, there are several states well along in this project. I wish we were further along in the federal government. And i think theres an opportunity for not only institutions, but companies to develop tracking...

Ago, months before baltimore banned transfats in restaurants. Owner jimmy phillipides said customers asked for it back then. He believes the fda will make a swift move to get the ban in place. I have no doubt that it will be approved. No doubt. People are too health conscious. And these transfats have been linked with a lot of serious issues. Reporter now, this fda ban is not a done deal just yet. Over the next 60 days, the agency will hear from Food Industry experts and Health Experts to get their take on it. A ban, a full ban, could take a few years. Mary, back to you. All right, gigi. Thank...