Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu | Advertising
As a proportion of GDP, Japan's adspend leads the world
Source: campaignindia.in
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Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu | Advertising
As a proportion of GDP, Japan's adspend leads the world.
Source: campaignasia.com
Survey: Ad spend of Macau hotels and resorts in HK sees impressive growth from March to May
The ad spend of tourism related industries in Hong Kong has reached HK$212.7m during the period between March and May 2023, a YOY increase of 399% when compared with the same period last year. Meanwhile, The total spending of Macau hotels and resorts related ads in Hong Kong saw the highest growth
Source: marketing-interactive.com
The Drum | UK Ad Spend: Caution Ahead And Marketers May Be Falling Into A Promotions Spiral
The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data.
Source: thedrum.com
AA/Warc: UK 2021 Ad Spend Growth Doubles Forecast Due To E-commerce And TV Boom
The e-commerce and TV sectors helped drive the UK ad market to 34.3% year-on-year growth for 2021 – almost double that previously forecasted by the Advertising Association (AA) and Warc
Source: thedrum.com