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Premium app offers stations entry into expanding subscription economy Broadcasters aiming to diversify digital revenue streams in the wake of disruption in the programmatic advertising universe may consider partnering with The Weather Company, an IBM Business, and offering a premium version of their mobile weather app. The Max Mobile Premium app, pictured here, uses AI-powered messaging to invite Max Mobile users to upgrade. By TVN Staff | May 17, 2021 | 5:00 a.m. ET. News that tech monoliths like Google and Apple are phasing out third-party identifiers, such as cookies, has spread ripples of anxiety in the digital advertising world, as publishers and mobile app providers eye a decline of up to 80% in programmatic advertising revenue. ....
Creative optimization, Google My Business: Monday's daily brief marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.
Source: IBM As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale NEW YORK, April 29, 2021 /PRNewswire/ IBM (NYSE: IBM) today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming platforms, IBM is partnering closely with Xandr, an industry leader in programmatic and converged video solutions, to help scale adoption of Accelerator. ....
TVN webinar to explore how broadcasters can diversify digital revenue streams tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.