hayu adopts AWS to add personalisation, data analysis
| 11 March 2021 NBCUniversal International’s reality on-demand OTT platform hayu has tapped AWS services to enable greater personalisation data analysis an ensure international viewers have access to new episodes of their favourite programmes on the same day as their US broadcast. Launched in the UK, Ireland, and Australia in 2016, the hayu service is now available in 27 countries across a full variety of mobile, tablet, and TV devices, as well as the web. The service, from NBCUniversal International, provides more than 8,000 episodes from more than 300 of the best reality show...