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Susan Coghill talks to CMO about how the team landed on the latest 'Come and says G'Day' campaign, Ruby the kangaroo and its audience approach
Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.
CRA has announced a new strategic direction that puts a greater emphasis on the digital audio market.
Attention metrics are becoming more nuanced, but are brands ready to use them?. From PR Week
Shorter ads deliver better attention on social media. From PR Week