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The report talks about the importance of investing in advertising, balancing spending, planning for reach, creativity and recognition
WARC white paper presents 5 key priorities for delivering effective advertising
Both companies claim firsts for bringing attention-based measurement into audio and out-of-home channels
SCA is pioneering a new way to measure broadcast audio attention in partnership with Amplified Intelligence and the support of Commercial Radio Australia.
Research by addressable TV provider Finecast and Amplified Intelligence into the role of attention across TV has revealed that the platform on which an ad is se...