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Median Salaries of Analytics Professionals Dropped 7 Percent in 2021 Due to the Pandemic: AIM Research & AnalytixLabs

Analytics India Magazine
Median Salaries of Analytics Professionals Dropped 7 Percent in 2021 Due to the Pandemic: AIM Research & AnalytixLabs
Thursday, April 1, 2021 1:00PM IST (7:30AM GMT)

Bengaluru, Karnataka, India:

AIM Research, in association with AnalytixLabs, has launched the seventh edition of the annual study of analytics salaries in India AI & Data Science Salary Study 2021.

The AI & Data Science Salary Study is an annual report published by Analytics India Magazine that investigates the salary trends and provides a comprehensive view of the changing landscape of AI and analytics salaries.
About The Study
The 33-page report carries ten sections highlighting salary distribution of analytics professionals across various brackets along with salary trends across cities, experience levels, industries, data science roles, company types, education qualification, gend ....

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IHS Markit soft launches more Risk Bureau capabilities ahead of Libor transition

WatersTechnology.com
IHS Markit soft launches more Risk Bureau capabilities ahead of Libor transition
The newly-acquired data giant targets the sell side with a suite of new risk-based applications meant to help banks with the transition from Libor, which is expected for the end of this year.
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IHS Markit is building out its Risk Bureau offering into a suite of applications aimed at helping the sell side manage processes such as forecasting, XVA calculations, and derivatives risk, ahead of the transition from the Libor benchmark at the end of 2021.
Last spring, the data giant released its first Risk Bureau offering, a derivatives risk modeling service, aimed at helping buy-side firms calculate and model such risk using alternative data, machine learning, and cloud computing. The tool ....

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Moody's Analytics Expands Insurance Footprint in Portugal, Crédito Agrícola Vida Chooses RiskIntegrity for IFRS 17 Solution

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Moody s Analytics today announced that Crédito Agrícola Vida (CA Vida), the life insurance arm of Portuguese financial group Crédito Agrícola, will use the RiskIntegrity for IFRS 17 solution to address the new IFRS 17 accounting standard.
CA Vida selected Moody s Analytics for our combined actuarial and financial reporting capabilities, the flexibility of our software-as-a-service deployment model, and our experience advising firms implementing new standards.
There are many considerations when selecting a software vendor to address a new regulatory or reporting regime. Moody s Analytics delivers the capabilities, expertise, and experience we will need at each step of our IFRS 17 project, said António Castanho, Chief Executive Officer at CA Vida. ....

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Google Touts Alternative to Crumbling Third-Party Cookies

Jan 26, 2021 4:45 AM PT
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings.
It might be hard to imagine how advertising on the Web could be relevant, and accurately measured, without third-party cookies, Google s Group Product Manager for User Trust and Privacy Chetna Bindra wrote in the company s Ads & Commerce blog.
When the Privacy Sandbox technology for interest-based advertising (FLoC) was first proposed last year, we started with the idea that groups of people with common interests could replace individual identifiers, she continued. Today, we re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches. ....

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Modern Marketing: Drawing the Line Between Efficiency and Effectiveness

PHOTO:
Adobe
In marketing, efficiency may involve increasing conversion rates while reducing the costs of acquisition, whereas effectiveness may involve supporting a wider range of marketing objectives while contributing to the greater good and ROI of the organization. While each goal is not mutually exclusive of the other, where do marketers draw the line between efficiency and effectiveness?
What Do We Mean By Efficiency and Effectiveness?
The first obvious question is, what is meant by efficiency, in relation to marketing? The adjective efficient means, quite simply, âachieving maximum productivity with minimum wasted effort, time, or expense,â so efficiency would relate to maximally productive marketing efforts with minimum wasted expenses, time, or effort. Metrics such as click-through rates, conversion rates, and other measurable means are used to demonstrate marketing efficiency. Efficiency tends to be focused on less spend or greater savings. In ....

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