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(More) digital trends for 2021: The future of grocery is digital Download Share We recently released our “10 Key Digital Trends for 2021” report, which spotlighted the rise of Disney as a streaming powerhouse, the enactment of a federal privacy law, first-party data reigning supreme, and more. But which major trends narrowly missed the cut? Here’s our fifth in a series of additional transformative developments that ought to be on your radar throughout 2021. Read about the fourth runner-up, nostalgia marketing, in our recent article. In online grocery, first-time adoption evolves into c...

Among performance marketers, CTV is a growing priority | Sponsored Content This article was contributed and sponsored by SteelHouse. Share Record numbers of advertisers have gravitated toward connected TV (CTV) in the past year. But among the rapid rise in adoption, an interesting trend has emerged—a growing number of brands and agencies are using CTV as a direct-response performance channel. How performance marketers embraced CTV in 2020 In our 2021 Post-Holiday Connected TV Report, in which we analyzed SteelHouse customer data from Q4 2020, we found more advertisers were active on the na...

Planes, trains, and automobiles: Travel ad sales to soar in 2021 Download Share newsletter. Following a year when travel turned taboo and staycations became standard, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad sales to grow by nearly 30% this year, the highest out of all the industries it tracked, as the promise of vaccination restores consumer confidence—so don’t expect quiet skies in the months ahead.

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Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.