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Livermore Honored as One Of State's Merriest Cities | Community News

Livermore was recently highlighted on VisitCalifornia.com as one of 15 California towns and cities with a holiday spirit.

California , United-states , Caroline-beteta , John-marchand , Dave-rezendes , Deacon-dave , Casa-del-pomba , Mayor-john-marchand , Holiday-sights , Sounds-parade , Livermore-holiday-tour

California, tribal leaders announce new tourism initiative

SACRAMENTO, Calif. (AP) — In a state with the second-most federally recognized...

Agua-caliente , California , United-states , Santa-monica-mountains , Lakeside , Palm-springs , America , American , Sophie-austin , Reidd-milanovich , Caroline-beteta , Los-angeles

There's a new movement in California tourism: visiting tribal lands

California’s tourism bureau is trying something for the first time: A new promotional campaign called “Visit Native California” nudging travelers toward tribal lands.

Oklahoma , United-states , Agua-caliente , California , United-kingdom , Palm-springs , Klamath , Klamath-river , American , British , Caroline-beteta , Kate-anderson

Around Kings County: California, Central Valley tourism recovering slowly


Figures from the state tourism agency show hotel occupancy in March 2021 at around 64%.That is an improvement from all of 2020 when tourist spending in California was just 45% of the amount spent in 2019, before the pandemic hit. But the state is likely to take years to recover fully from the devastating impact on business from COVID-19. 
Caroline Beteta, president and CEO of Visit California says, “The pandemic has been an enormous challenge across the globe, and tragically has taken lives and livelihoods. California — and California’s travel and hospitality industry — are well-positioned for recovery.” 
The state tourism agency says visitor spending in California dropped to $65.10 billion in 2020, only 45% of the 2019 amount. The last time tourism spending in California was below $60 billion was 1996.

State-of-california , California , United-states , Central-valley , Fresno , Visalia , San-francisco , Californians , Caroline-beteta , Luis-obispo , Visit-california