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It has influence. but, if they interviewed a person on the street and said we are doing a valentine s day and it is printed in a big media outlet and that person says, well, joe s jewelry on avenue x robbed me and they have horrible jewelry and it is not true is a libel suit. guest: no, if you said it, and i am serious, if you said it, shep, a celebrity said it, it means more to the average person so it must be true, it carries weight. logically it may not matter but that is why this . i thought we were doing a legal segment i apologize. you are talking damages. if shep says it the damages could put the jewelry store out of business but if you or i say it . courtney love two actually have helped her career. any publicity, bad or good is better than no public believe at all. if this went the whole nine ....