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Direct Tire founder Barry Steinberg dies at 75 By Andy Rosen Globe Staff,Updated May 3, 2021, 11:33 a.m. Email to a Friend Barry Steinberg.Courtesy of the Steinberg family People who worked for Barry Steinberg knew he wasn’t the type to hold a grudge over a mistake. The founder of Direct Tire and Auto Service prided himself on his judgment of character, and he went out of his way to hire people recently released from state prisons. But when Mr. Steinberg caught a staff member selling a woman an unnecessary brake job, that salesman didn’t get a second chance. He fired the worker on t...

Direct Tire owner Barry Steinberg dies Direct Tire owner Barry Steinberg dies Print WATERTOWN, Mass. — Barry Steinberg, founder and CEO of Direct Tire & Auto Service, died April 27 of prostate cancer. He was 75. He served in the U.S. Army in Thailand during the Vietnam War. After his service, Mr. Steinberg began a lifelong career in the auto service business, initially working for Duddy Kravitz at Duddy's Tire. In 1974, he partnered with his friend Albee Stone, founding Direct Tire & Auto Service in Watertown. After six months he bought Mr. Stone's share of the business. The dealership gre...

Repair your car wherever you want. barry steinberg opened his auto repair shop in watertown, massachusetts in 1974, and for decades he says he and his mechanics could fix any problem on any car. that changed in the 90s when automakers installed computers in their cars and refused to give you and other mechanics the diagnostic information. >> yes it did. the cars went from mechanical to technical, and we weren't getting the full book of knowledge like the dealers had. >> reporter: which he says forced many of his customers to go to dealers and pay exorbitant dealer prices. last year steinberg s...

boiling mad. that story and breaking news "happening now." good morning to you on this thursday. i'm jon scott. jenna: it would nice to have cheetos on set so we could investigate properly. jon: you're making me hungry. jenna: there are a lot of topics to bet to today. we are glad you are with us. i'm jenna lee. 19 days until election day. and now a new presidential poll revealing something rehave not yet seen in the race for the white house, governor romney's lead over president obama among likely voters is outside the margin of error for the very first time. it's a new gallop daily...