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Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle -- and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands.
“It basically was a post from an influencer that got blown very far out of proportion. It has been adopted by a certain section of the country as the calling…
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For years, Budweiser was the King of Beers and Anheuser-Busch was the King of Marketing. Its commercials on television, radio and print were the envy of the advertising world. Now, a single promotional initiative gone awry threatens the company’s standing as a marketing machine.
“It basically was a post from an influencer that got blown very far out of proportion. It has been adopted by a certain section of the country as the calling…
In the week that ended April 22, the brand's in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry. And the ...